I didn’t know it had a name when I started doing it three years ago — I just knew it was one of the smartest moves I’d ever made. It hit me one day: thousands of people were visiting my LinkedIn profile each month, but I had no system in place to engage with them. These weren’t random visits; clearly, they came for a reason. Yet, I was leaving opportunities on the table by not reaching out to see what sparked their curiosity.

The problem? I wasn’t about to manually message 2,000+ people per quarter. Who has time for that while running a business? If you know me, you know I’m all about AUTOMATION. So, I did what any efficiency-obsessed entrepreneur would do — I started searching for tools to automate LinkedIn outreach. That’s when I found Expandi, a game-changer that automatically connects you with anyone who views your profile.

Of course, I signed up for the tool and immediately launched a campaign to engage with anyone who viewed my profile. After all, if someone took the time to check out my profile, why not start a conversation?

I kept the messaging short, direct, and personal — focused on starting meaningful conversations, not pitching. The result? A 22% reply rate.

Here’s the exact messaging I use in my LinkedIn outreach sequence to make that happen:

Message 1 (wait 1 hour after the viewer visits my profile)

Hey {first_name},

Thanks for visiting my profile.

Just curious, what brings you to my page?

I look forward to hearing from you soon.

Best,

Leander

Message 2 (wait 2 days)

Hey {first_name},

I am not sure if you got my previous message, so I thought it would make sense to reach out again.

I look forward to hearing from you soon.

Best,

Leander

Message 3 (wait 3 days)

Hey {first_name},

Thanks again for visiting my profile.

I was curious, what brought you to my page?

I look forward to connecting with you.

Best,

Leander

Message 4 (wait 4 days)

Hey {first_name},

I was really looking forward to connecting with you.

Thanks again for visiting my profile a few days ago.

Hopefully, we will have time to connect at a later date.

Until then, be safe.

Best,

Leander

By implementing this LinkedIn automation workflow, I’ve been able to connect with over 800 people — that’s 800 people I would’ve never reached if I hadn’t taken the time to set this up. These are people who showed organic interest in me or my content, and the workflow ensured I didn’t miss the opportunity to engage with them.

The responses I’ve gotten from this outreach have been all over the place, but the top reasons people visit my profile fall into a few key use cases:

✅ Saw content from me on their feed
✅ Interested in job search services
✅ Interested in partnering with WriteSea
✅ Watched one of my interviews on Tech Is The New Black, Big Tech Energy, or 85 South Show

Here’s a perfect example: Willie.

He visited my profile after watching my interview, but without this workflow in place, there’s a 99.9% chance we never would’ve connected. Willie wasn’t going to reach out on his own and say, “Hey, I saw your interview.” But because I had a system in place to proactively engage with profile visitors, we connected — and a valuable conversation happened.

This is your sign to get your systems in place and start engaging with the people who show interest in you, your business, or your content. Don’t leave opportunities on the table. Let automation do the heavy lifting.

Here are 9 other use cases for implementing inbound-led outbound marketing

🔗 1. Website Visits → Personalized Outreach

When someone visits your website or specific pages (like pricing or demo requests), reach out via email, LinkedIn, or phone with a personalized message acknowledging their visit and offering further assistance.

Example:
"Hi [Name], I noticed you checked out our pricing page—happy to answer any questions or give you a quick overview of how we can help."

📥 2. Content Downloads → Nurture Campaigns + Direct Outreach

When a prospect downloads a resource (e.g., eBook, whitepaper, or guide), use the context of what they downloaded to tailor your outreach.

Example:
"Hey [Name], I saw you downloaded our guide on [topic]. I’d love to learn more about your current goals and how we might support you."

🎥 3. Webinar Attendance → Post-Event Engagement

After a prospect attends your webinar, follow up with an email or LinkedIn message thanking them for attending and offering a personalized demo or further resources.

Example:
"Hi [Name], thanks for joining our webinar on [topic]. I’d love to hear your thoughts—would you be open to a quick chat to explore how we can help you achieve [goal]?"

🛠️ 4. Product Feature Views → Targeted Offers

If a prospect spends time on specific feature pages on your website, reach out with a message that focuses on that feature’s value.

Example:
"Hi [Name], I noticed you’ve been exploring our [feature]. Are you looking for a solution to help with [specific pain point]? Let’s chat!"

💬 5. Chatbot or Live Chat Conversations → Follow-Up

If someone interacts with your chatbot or live chat but doesn't convert, use that interaction to follow up with an email or LinkedIn message.

Example:
"Hi [Name], I saw you chatted with us about [topic]. I'd love to follow up and offer any additional resources that might help."

🧩 6. Social Media Engagement → Direct Messaging

When someone likes, comments, or shares your content on LinkedIn or other platforms, reach out with a direct message to build on their engagement.

Example:
"Hi [Name], thanks for engaging with our post on [topic]. It sounds like this might be relevant to you—are you open to a quick conversation?"

📧 7. Email Opens or Clicks → Targeted Follow-Up

When a prospect opens or clicks your email but doesn’t respond, follow up with a more personalized message.

Example:
"Hi [Name], I wanted to follow up on our recent message about [topic]. It seems like it may be relevant to what you're working on—happy to chat if you'd like!"

🎯 8. Event or Conference Attendance → Personalized Outreach

If a prospect attends an event, conference, or trade show, follow up with a reference to the event and a personalized message.

Example:
"Hi [Name], it was great seeing you at [Event]! I’d love to continue the conversation about [topic] and explore ways we can work together."

📱 9. Job Changes or Promotions → Relationship Building

When a prospect changes roles or gets promoted, it’s a great time to reach out and offer support in their new position.

Example:
"Congrats on your new role at [Company], [Name]! I’d love to hear about your new priorities and explore how we can support your success."

These inbound-led outbound use cases ensure that your outreach is timely, relevant, and personalized, increasing the likelihood of meaningful engagement.

FEEDBACK PLEASE?

What I Watched This Week 👀 

Join Pastor Phillip Anthony Mitchell of 2819 Church as we explore the power of spiritual growth, confronting Atlanta’s neo-prosperity gospel, and finding hope through prayer, suffering, and faith. This heartfelt conversation dives into leadership, transformation, and staying grounded in God’s word amidst life’s challenges.

Explore the rise of vertical AI agents and their potential to disrupt the SaaS industry in this episode of The Lightcone. The hosts dive into the most promising use cases, the competitive landscape, and how this emerging category could spawn hundreds of billion-dollar companies.

Whenever you're ready, there are 2 ways I can help you:

🧠 Pick My Brain: If you want personalized advice on how to build a million dollar startup, schedule a 1:1 session with me here.

🔬 Check Out My Podcast: If you want advice on how to find your ideal customer, capture their attention, get them to pay for their product or service, and automate 90% of the process, listen or watch the Spark Your Succcess Podcast.

With Love,

Leander