How I Find My Customers on LinkedIn (Without Wasting Hours Scrolling)

Most people use LinkedIn the wrong way. They connect randomly, send cold DMs that get ignored, and wonder why they’re not getting results.

I’ve built my business by using LinkedIn as a strategic client magnet, not a digital business card. Here’s how I do it:

1. Identify the Right Audience

You can’t sell to everyone—but you can dominate your niche.

• Who’s your ideal customer?

• What job title do they have?

• What industry are they in?

• What problems keep them up at night?

Use LinkedIn Sales Navigator (or even the free search bar) to find people who fit this exact profile.

👉 Pro Tip: Filter for people who are new in their role or have posted about a specific problem—they’re more likely to be open to a conversation.

2. Optimize Your LinkedIn Profile to Sell for You

Before you even reach out, your profile should make it impossible to ignore you.

🔹 Headline: Clearly state who you help and how. Example: “Helping Job Boards Unlock New Revenue with AI Career Services.”

🔹 About Section: Instead of a boring bio, make it a mini sales page. Answer:
✔️ What do you do?
✔️ Who do you help?
✔️ Why should they care?
✔️ How can they get in touch?

🔹 Featured Section: Add client wins, case studies, or a free resource that gets people into your ecosystem.

👉 Pro Tip: Your LinkedIn profile is your first impression—make sure it speaks directly to your customers' needs.

3. The “No-Pitch” Connection Request

The biggest mistake? Sending a pitch in your first message.

Here’s a better way to connect:

• Personalize it: “Hey [Name], I saw your post about [topic]—really insightful! Would love to connect.”

• Mention a shared connection or interest.

• Keep it short and natural—no sales pitch.

When they accept, engage with their content before messaging. This warms up the relationship and makes your outreach feel organic.

4. Content That Attracts Customers

Posting thoughtful LinkedIn content brings leads to you.

What works:
✅ Industry insights & trends
✅ Client success stories
✅ Personal experiences & lessons
✅ “How-to” posts solving common problems

Example: If your audience is career coaches, write about how AI is changing career services and how they can adapt.

👉 Pro Tip: Use a simple framework: Hook → Story → Lesson → Call to Action (CTA).

5. The DM That Starts Conversations (Not Ghosting)

Once you’ve engaged with someone’s content, here’s a non-salesy way to start a DM:

Example 1 (Curiosity-Based):
"Hey [Name], I saw your post about [topic]—great insight. I’m curious, what’s been your biggest challenge with [related topic]?”

Example 2 (Value-Based):
"Hey [Name], I came across a resource on [relevant topic] and thought of you. Want me to send it over?”

This opens the door for real conversations instead of instant rejection.

6. Follow Up Like a Pro

Most deals aren’t closed on the first message. The fortune is in the follow-up.

• Soft follow-up: “Hey [Name], just circling back—thought this might be helpful for you.”

• Engage on their posts: Stay on their radar without being pushy.

• Email backup: If LinkedIn goes quiet, follow up via email (if you have it).

👉 Pro Tip: Don’t just follow up to “check in”—add new insights, ask questions, or share something valuable.

The Bottom Line

LinkedIn isn’t just a networking tool—it’s a business-building machine if used right.

By following this system, I’ve landed customers, built partnerships, and created a steady flow of inbound leads.

If you want to turn LinkedIn into your best client acquisition tool, start implementing these steps today.

FEEDBACK PLEASE?

Whenever you're ready, there are 2 ways I can help you:

🧠 Pick My Brain: If you want personalized advice on how to build a million dollar startup, schedule a 1:1 session with me here.

🔬 Check Out My Podcast: If you want advice on how to find your ideal customer, capture their attention, get them to pay for their product or service, and automate 90% of the process, listen or watch the Spark Your Succcess Podcast.

With Love,

Leander